About
Grant Anderson
Founder, GTM Circuit
I've spent my career on the revenue side of B2B: from the first cold call to the closed deal, and the systems that make it repeatable.
The path
Every seat in the revenue process.
Across these roles I've generated pipeline and closed over $10 million in sales.
Prospecting
Grinding through hundreds of cold calls a day across a large book of target accounts, and learning the fundamentals of finding and qualifying demand.
Sales operations and systems
Built and improved CRMs, outreach platforms, automations and API workflows that fed warm opportunities to the sales team, converting at over 50%.
Software and consulting sales
Sold compliance software and consulting to food manufacturers and restaurants: demos, tailored proposals and translating complex operations into a clear decision.
Closing
Full-cycle B2B account executive selling to founders, C-suite, operations leaders and heads of people. Consultative discovery, advising leaders on how to scale their teams and operations, and pricing and contract negotiation on deals from $5K to north of $50K, with more than $7M booked in under two years.
Building GTM from scratch
Signal-based prospecting and enrichment, calling and email infrastructure, deep discovery and closing, and the AI workflows that moved deals through the pipeline.
How I work
What carries into every engagement.
Understand the business first.
Good discovery goes past the surface problem to the numbers, the workload and what a result is actually worth.
Think like an owner.
An accounting and operations background means every recommendation comes with the cost, the expected return and the risks.
Qualify honestly.
A full pipeline of the wrong accounts is the most expensive kind.
Build systems, not guesses.
Pipeline, workflows, CRM and reporting should come from processes you can inspect and improve.
Use AI where it earns its place.
AI takes on the repetitive work, so reps spend more time in front of clients and in the conversations that close deals.
Grow with visibility.
Forecasts built on real pipeline data make hiring and scaling decisions a plan instead of a bet.
Toolkit
Tools I've worked in.
- CRM and prospecting
- HubSpot, Zoho, Apollo, ZoomInfo, LinkedIn Sales Navigator, Outreach, Smartlead, Instantly, HeyReach
- Data and AI
- Clay, Prospeo, LeadMagic, Apify, Claude, ChatGPT and Codex, MCPs and APIs
- Automation
- Make, Zapier, Airtable
- Education
- BS Business Administration, Accountancy, San Diego State University
- Languages
- English, intermediate Spanish
Let's look at your pipeline.
We'll review your targeting, outreach and sales process, then walk you through what we'd improve and why.